The Interaction Design Of Bus Stop Public Service Advertising

Bus stop is not only the functional infrastructure of the city’s external environment, but also a crucial linkage for people to the public space and social environment. The fixed space, the rest, the transfer station and public media are the basic functions of the bus station. The outdoor advertising is the kind of the bus stop media advertising and everyone can see it every day. So it is a great advantage for the advertiser to break through the traditional way of advertising and design the specific target which can maximize the economic benefit and achieve the interaction of advertising elements in bus station.In this thesis, the development course and situation of the public service advertising in the beginning are presented and the realistic significance and design methods of the interactive public service advertising of the new media in the bus station advertising are investigated. In this thesis, the empirical research is on the blood center in Wuhan and the bus station play the role as the carrier. And in this thesis we pay much attention on study the interaction of the public service advertising and people. In this thesis, main problems are as follows: first, most of the domestic bus station advertisements are lack of the interaction designs and present static images; second, the bus stop ad space is not fully used and did not reflect well of advertising space in the design. The meanings of the research are as follows: firstly, it is an essential principle that we must combine the Interactive advertising design of the bus station with the public service advertising. In this way more and more people can know the idea which the advertising express, and it is also a wise way to spread the positive feelings to the public. Secondly, in the way of combine the space design with the advertising design, the public service advertising and the advertising space are also cross-applied, which can expand and enrich the forms of interactive design. Thirdly, through the interactive advertisements, we can get the information which the advertising wants to express in time and encourage more and more people to join in the public service.In this thesis, five parts are analyzed as follows: first, literature review(chapter one), through analysis of the present bus station public service ads, the public service advertisement of the bus station’s background, purpose, significance and methods were analyzed and the innovation points of this thesis were put forward. Second, the development of the bus station public service interactive advertisements(chapter two), by analyzing the development of the bus station public service advertisements, we got that it is necessary to study the interactive public service ads of the bus station and its practical significance. Third, the characteristics of the interactive outdoor ads were researched and the methods of design the bus station’s interactive public service ads were discussed(chapter three and four). Increased interaction design, the bus stop ads will create a virtuous cycle. Fourth, the blood donation public service ads in Wuhan bus station are the empirical research objects in this thesis. And the design ideas were proposed and the application prospect of the ideas was discussed in chapter five. Fifth, in chapter six, the research content and interactive design scheme of the blood donation public service ads in the bus station were summarized, the issues of the public service interactive ads in the bus station were proposed, and a preliminary public bus stop advertising design for the future outlook was made.