Study On The Market Structure Of Entertainment Industry In Shaanxi Province

Performing arts industry is an important branch of the cultural industry, which is not only an artistic expression with the great power of inheriting the historical heritage in cultural dissemination, but also an integral part of modern life for entertainment. The vice director, Mr. Xiang-yong from Cultural Industry Research Institute of Peking University, expounded in his speech "The form and the trend of performing arts industry development in the new era" that the performing arts industry is quasi-public cultural products related to "cultural significance, value and function, which should be supported by the government policies.” However, there has not a clear positioning to the current market structure of current performing arts industry, and is lack of professionals analyse and interpret the structure of the performing arts market specifically. In the process of enterprise transformation of cultural enterprises, the performing arts industry market is always in the position of an explorer with great care. In view of this situation, this paper based on the Shaanxi performances industry market data, the classification method to the market structure from foreign scholars, and the calculation formula of the market structure, and then come to a result as an Oligopoly market structure. As a benchmark from this, we can make a position on the market structure of the domestic performing arts industry, and also can provide the feasible policy for the domestic performing industry marketing operation.This paper consists of four parts. The first part of this article mainly elaborated the background, significance, research status, as well as research methods and contents to the overall thesis; The second part offered some specific details of the theoretical basis on industrial market structure, the current basic status of the industrial market structure to Shaanxi Performing Arts, as well as the excellent experience from domestic and foreign countries experience on the entertainment industry market structure optimization;The third part is the core content of this paper, which specifically introduced the optimization strategy to the Shaanxi arts industry market structure; The fourth part is the summary and outlook of this article. The research focus of this paper is to extract the data resources of the market structure of the performing industry in Shaanxi, and carry out scientific analysis. Finally, according to the results of the data, the conclusion is drawn..The research focus of this paper is to extract the data resources of Shaanxi arts industry market structure, scientific analysis for it to have the final results, and draw a optimal conclusions.In the light of the optimization route for the market structure of the performing industry in Shaanxi, this paper put forward some countermeasures from domestic macro environment and Shaanxi local area respectively, like improving the docking between the talents and the market, between the brand and the market, and between the policy and the market, as well as to make clear the supply and demand structure of the performing industry in Shaanxi, establish the brand structure of the performing industry in Shaanxi, and standardize the optimization route of the Shaanxi performing industry market structure. And from this, the author wish to construct a performing arts market structure with strong Shaanxi features, through brand, strategy, and marketization path, and thus fan out from as an example for the rest of the lot to follow, in order to promote the Chinese domestic performing arts industry with a steady upgrade.