Research On The Representation Of Youth Fashion Culture In Voluntary Service Of China’s Mega-event

As China’s national strength is growing with the expansion of the world influence, a growing number of the right to host the large-scale activity have been given to China. The volunteer service of large-scale activities is growing mature, and driving the development of China’s volunteer service to be perfect. As the main part of the volunteer service in the process of large-scale activities, the youth not only produce material products, such as a sign of voluntary service, marker, clothing and other material and cultural products, also produce the nonmaterial products, such as the nicknames of volunteers, volunteer service slogan, voluntary songs and other intangible cultural products. These unique fashional, youthful, symbolic expression is not only a reflection of the essential feature of youth culture in China, also are image expression of the spirit of volunteer service in contemporary China, constructing the he unique cultural forms and cultural phenomenon of large-scale activities volunteer service.This study selected nine events volunteer service as the research object, using literature method and interview method to collect information and data. We used the content analysis and the ground theory method to analysis data. From the large-scale activities of volunteer service in material and immaterial product information in large-scale activities are summarized in the performance and features of the youth fashion culture, and summarizes interviews from volunteers youth volunteers view of youth fashion culture. Through the analysis of data, this paper discusses the major events in the youth fashion culture connotation, and analyses the construction of culture type model, and this kind of culture to the type of social function.