Research On The Performance Of Public Cultural Services Supply In Hebei Province And Its Improvement Countermeasures

With the development of economy and the improvement of people’s income, culturalconsumption demand of the residents in Hebei Province is growing, the demand of thecultural consumption condition especially public cultural consumption condition also isincreasing day by day. Creating better public cultural consumption conditions has become thefocus of government and society. In recent years, the Hebei provincial government increasedinvestment and supply of public cultural infrastructure and related services. Public culturalservices plays an irreplaceable role in meeting the basic cultural demand and cultivatinghigher level demand, however, the problem that public cultural services supply cannot meetdemand is still severe.In order torealize the effective docking of public cultural service supplyand demand, expand and guide the residents’ culture consumption demand and boosteconomic development and structural transformation, it is necessary to study the performanceof the public cultural services supplyin Hebei Province, discover the problems existing in thesupply process, find countermeasures to improve the performance of public cultural servicessupply.The paper builds the theoretical basis of this article on the basis of the optimal providepublic goods theory, the "government failure" theory, new public management theory and newpublic service theory firstly.And then through the analysis of the value orientation, content,basic dimensions for the evaluation and the basic principle that selecting indicators shouldfollow, construct the performance evaluation system for the public cultural services supply;then establish the evaluation model by comprehensive evaluation method on the basis ofdetermining the standard values of indicators, scoring method and all kinds of indexweight.The article focus on the analysis for the performance of public cultural services supplyin Hebei Province by model, analyses the supply of public cultural services from theperspective of the government investment, operation mechanism and development scale,analyzes public cultural service requirements of residents from two angles—public culturaldemand preferences and public cultural services satisfaction, further synthesize theperformance level of public cultural services supply, and the reason for the inefficientsupply.The study finds that: （1）In the aspect of public cultural services supply, government spending and scale ofdevelopment are on the rise, but still at a low level, operation mechanism is not perfect, levelof public cultural services supply is imbalance among regions.（2）In the aspect of public cultural services demand, residents’ cultural spending level islow, leisurely and recreational demand of public culture is more, the difference of urban andrural public cultural demand are larger, public cultural demand presents the tendency ofmultilevel and diversification. Residents have very high enthusiasm to participate publiccultural service, but their consciousness of expressing cultural demand is poor, the utilizationlevel of public cultural facilities and the participation rate of public cultural activity is low, thegap of participation level between cities isbig. Residents satisfaction for the abundance,quality and convenience of public cultural services generally is not high, satisfaction for theoverall situation of is low.（3）Whether use objective evaluation indicators and subjective evaluationindicators ofpublic cultural services to analyze,the performance level of public cultural services supply arelow and the regional difference is also bigger, there are mainly five reasons: to begin with,level of public cultural services supply is low, can’t meet the basic cultural demand ofresidents; secondly, lack of public cultural services folk strength, supply subject simplification;thirdly, lack of supervision and incentive mechanism in the process of public cultural servicessupply, extremely prefer observable indicator; Fourthly,cultural demand of the resident arebiased toward to low level, also still need to be cultivated; Fifthly, lack of perfect publiccultural service supply and demand docking mechanism.The author suggest that to improve the performance of public cultural services supplymust be multi-pronged, take various measures, that we can do from three aspects: ensure thesupply of public cultural services, focus attention on and promote the public cultural demand,and build scientific and perfect performance appraisal system, including establish publiccultural financial support system, form multivariate supply mechanism of public culturalservice, strengthen the construction of public cultural services team, nurture and guide thehigher level of public cultural demand, focus on the demand of public culture and increase therate of effective supply, and enhance the effect of public cultural demand expression, buildmultivariate evaluation subject, evaluate performance comprehensively. In this paper, the innovation lies in: making use of hard data and soft data at the sametime to evaluate the performance of public cultural services supply, so it is more close toactual situation and more convincing; It is authoritative and scientific that Index evaluationstandard adopt the stipulations in the national or provincial file as far as possible, that indexwhose evaluation standard are not stipulated criteria values or planned value in the file get thestandard value by the combination of vertical comparison and horizontal comparisonmethod,which can play role of rewarding the good and punishing the bad.