Style Design Of Headline Text In Print Ad Of Modern Online Shopping

According to the data of China e-Business Research Center released in2014, there are310,000,000online shoppers in China and the trade volume of online shopping is up to RMB456.4billion, which manifest the rapid progress of network technology and improvement ofpeople’s living standard in China. It can be said that the online shopping has become the mainshopping mode favored by most people and even evolved into a lifestyle.As the major expression method of online shopping advertisement, the web page bearsrich network information and spreads such information efficiently and rapidly in an illustratedway, in which the advertisement headline is the most prominent, so the style design ofheadline text in the online shopping advertisement is very important, worthy of theexploration of graphic designers and web designers.The headline of online shopping advertisement is actually to conduct page beautificationdesign with reasonable graphic design language, such as text, picture and color, to giveconsumers perfect visual experiences. In the formal elements of graphic design language, thetext is the main way to express the commodity information in the headline of online shoppingadvertisement and its style design is the main body of advertisement headline design in theonline shopping. To be attractive, the information conveyed by the advertisement headlinetext should be accurate, effective, easy to read and know, and the style design of headline textshould adopt proper text according to the content of theme to make the style consistent. Inaddition, it is also required to design the novel, unique, clear and beautiful visual effects thatcan quickly catch the consumers’ eyes.The headline text in the online shopping advertisement is not just to convey the shoppinginformation to the consumers, what’s more important, to make consumers arouse physicalresonance and have mental enjoyment. The integration of certain visual element of graphicdesign into the style design of headline text in online shopping advertisement can achieveunexpected effects, which is worthy of constant efforts and exploration.