The Era Of Online Shopping, Low-carbon Logistics Packaging Design

Some people say:"Packaging is the silent salesman," a goodsalesman will arouse consumer desire you want to buy products,attractive packaging design can make you feel the texture andquality improvement of products, whichdriven by consumers desireto purchase, packaging is the concept of a brand, product features,coupled with a comprehensive reflection of consumer psychology.Itwill directly stimulate the attention of consumers affect theconsumer to buy. Of economic globalization today, the packagingand the goods have been integrated, it is one of the most effectivetool in the reality of commodity marketing. With the rapid increaseof Internet users in recent years, online shopping awareness andacceptance of Internet users buy products to Internet users in thehands to go through an important step of the logistics, logisticscompanies in the entire link from the linking role.In this era of online shopping, the development of logisticspackaging has also been quietly changes as a "silent salesman"logistics package will be the responsibilities of a salesman play, andplay the same role and shops, and even better marketingrole. Atpresent, this form of logistics packaging still needs to be improved,whether it is a sales site Taobao seller, or a variety of large networks, are decorated display of their goods, they haveneglected the better the appearance of the packaging of theproduct, the product protection do more adjustments, and soon.These ignore Logistics Packaging should have a new form of. Alot of facts have proven that the multifaceted display of goods anddetailed presentation instructions give the seller to bring more sales,which means that the logistics package for network goodsdistribution and logistics company’s overall image plays a key role.Good packaging not only very good to protect the product,consumers will feel the quality of the product, without goodpackaging products in the logistics process may damage theproduct back to a consumer to bring the consumer is not worth thefeeling of, is likely to discourage the desire of consumers topurchase.China’s Internet users base is very large, now China’s onlineshopping users have more than100million people, with thenetworks use mature humanity, as well as online shopping servicesindustry continue to optimize, we can foresee is that China’s onlineshoppingnumber of Internet users in the future there may be alarge-scale growth. Followed by the online shopping marketincreases rapidly, the network from which the seller will get moreopportunities and competitive, good logistics and packaging design will be one of the best way to network sellers to sell.Logisticspackaging design is no longer alone cartons to blend into thedesign ideas. Reflect the characteristics of the product and thepackaging of the brand’s personality, these consumers will like. Butthey can not blindly pursue the packaging, materials of low carbonenvironmental protection is one important point, robust low-costmaterials of low carbon environmental protection is the foundationof all such material from the packaging that we want to close.Reflected on the packaging, product design ideas, culturalconcepts of the brand to the impact of the perfect first impression ofthe consumers.