"Peng Haijun" Fish Meal Online Shopping Sub-component Packaging Design

Fish meal has a history of more than two thousand years,hengyang fish meal also has unique characteristics,fish meal soup delicious,round,slender as long as the beard,very beautiful.A bowl of fish meal does not know how many people carrying the memory,is how many wandering memories of the taste.Hengyang peng navy fish meal is a well-known local time-honored,although has a very good taste,but in the brand image of the building and fish meal packaging design is still lacking,did not reflect their own characteristics.Mainly in the design creation of other similar products at home and abroad packaging design,etc,on the basis of comparative analysis,with the aid of seriation design theory,the theory of emotional design and related design theory,in order to promote "hai-jun peng" fishmeal brand image and value-added,to adapt to the online food and improve the use of all the weight and packing optimization design.The specific method is the use of the divided component design,so that consumers in the process of eating,can better according to their own needs to measure the amount of rice flour,thus reducing unnecessary waste;In addition,the packaging structure was optimized according to the needs of different consumer groups,and the scalability structure was applied,which effectively reduced the transportation cost and improved the competitiveness of "peng haijun" fish meal.In this way,it can better interact with consumers,so that more consumers have a sense of identity for fish meal products and enhance their emotional value.To sum up,in the process of optimizing the packaging structure of "peng haijun" fish meal,the rationality of the material and printing was fully improved,and the green development concept was adhered to.Such practice was in line with the green and healthy lifestyle advocated by the brand itself,which had certain theoretical and practical value.