Application Research On Semiotics In Cosmetics Packaging Container Design

Through the study of semiotics and semiotic theory of product, combined with thebackground of design innovation and the status of cosmetics packaging industry in china, thisarticle in the research about how the methodology of semiotics was used to guide the designof cosmetics packaging container.As a kind of product, cosmetics packaging container should not only have the value ofuse, but also need have aesthetic value, which is very important to significance improve thecosmetics brand competitiveness. And the morphology, structure, color, materials and otherelements of cosmetics packaging container sign system, is very important for thecommunication of product brand. By studying the application of semiology theory incosmetics packaging container design, we can provide the design method of cosmeticspackaging container with the source of innovation and design method, which can be followedfinal design cosmetics packaging container has a system of symbolic language, products toattract more consumers.This article first introduces the research status, content and basic method at china andabroad about semiotics and product semiotics; Then discusses the semiology and productsemiotics theory and its relationship with design innovation; Then combines the history ofcosmetics packaging container to analyze the application of symbolic elements in the designof packaging container from product pragmatics and semantics, through the studying of thesemiotics of cosmetic appearance design, research the application method of semioticsguiding significance cosmetics packaging container design; The last part is connecting withthe actual production case to design the cosmetics packaging container of semioticsignificance.