The Abatement Progress Of Individual Influence On Fashion

Fashion is constituted by designer, brands, companies, stores, consumers and the socialmedia. In the research of style that we have conducted, it is often focus on the designer, forwardto the designer’s personal style, and have focal point on "design". This is a very introverted route,it made us more thinking inside the box: forget the outside designers except talented individualsthere are many more factors that determine the design style, but also determine the fate of thedesigner’s, as well brand. This article outlines the historical perspective of personal (nobility,designers) on fashion and personal influence decay process, put forward that the brand play aimportant role in fashion. This papers hope to be more concerned about the impact of domesticbrands of fashion, free from the simple to the designer’s personal introduction, research into thedeep inside of clothing brands, so let the clothing style research have more aspect, moreobjective and more science.