Street Fashion Brand “OMG” Visual Design And Terminal

What is the trend? YOHO advertising trend is to be recognized by others before you absorb to know yourself. The definition of "trend" is the direction of popular trend, it is a kind of thing, which is pursued by a group of people, so as to form a wave. In my opinion, the trend is a kind of state of mind, a kind of inner feelings of the vent, to convey the personal values and the spirit of self.The practice based shows a complete case study on the street tide brand overall visual design and terminal, analyzes the population and culture of street fashion brand, from various aspects display the tide brand culture and spirit presented by visual and deeper body will tide spirit. This paper is divided into three parts: the first part introduces the street fashion brand background and audience analysis; the second part introduces the fashion brands OMG the whole thought and design process, explores the present stage domestic trends and consumer demand; the third part introduced fashion brand line and on line of promotion.