"WILD OATS"—Street Fashion VI Design

With the development of economic globalization,the concept of "tide" is gradually coming into our minds What form is the tide? Now caught in the tide of the young people,it is difficult to give a clear answer about the tide."Tide" is not only a form,but also the people's attitude towards life.Tide card more and more can represent some young people's way of thinking and life style.As a kind of culture,in the process of taking root,it also represents the unique thought of local young people.Tide brand designers are often keen to design their own strong spirit of the brand,they often do not rigidly adhere to the secular.Take the things around as the starting point of inspiration,the details of life as a creative element.From life and into life,never bored.The trend,without expensive,full of vitality,showing a real in good ou t of a bandbox,young people should have the individuality.Tide brand visual identity system design will affect the future development of the tide card.VI in addition to being able to serve as a visual element in the tide of visual elements,but also in the invisible tide card cultural image into the hearts of the masses.The success of the influx of brand image,is the tide brand identity.This paper introduces the application and importance of VI design in tide brand culture.