A Study On The Theme Park

Since the birth of the theme parks, it spread around the world wide in a highly speed. The first theme park of china was born in1989, it that time it attract people’s mind and caused an upsurge investment in the theme parks. But the theme park in China’s development is not easy, indeed it’s a rocky road.But enthusiasm to investment in the theme park has not been reduced, and the government have introduced a series of policies to promote the development of the theme park, we need to think seriously about how to choose a correct development planning for theme parks, to help theme parks avoid repeating the fail of "collapse frenzy". Whether can we well solve these problems depending on if we have a correct understanding of the development path and if we can give a right solution for those problems and if we can have a correct judgment for the future of the theme parks. Based on those problems, we summarize the lessons we learned from the progress of the theme parks, and set WuHu as a typical example for the definite and deeply research, find out problems and come up propose solutions. The article contain six sections: Chapter one, introduction. Describes the background of the research, tell us the purpose and significance, describes the relevant literature, summarizes the specific content of the study, explains the research methods and techniques route used in the research.Chapter two, the basic connotation interpretation. At first, define the basic definition of the theme park and summarizes its characteristics, then analysis of the composition and distribution of the theme park, summarize advance history of theme parks, at last predict theme park future development trends.Chapter three, describes current theme parks development situation in WuHu. SWOT analysis is used to analyzes the development of theme parks in Wuhu, discuss and analysis the problems in WuHu theme parks development.Chapter four, discuss the influencing factors. At first analysis external factors which theme park development, PEST analysis and SCP paradigm analysis are used, carefully interpretation external factors how to affecting the development of the theme park, then describe internal factors to explore resources and strategic planning how to affect theme parks development.Chapter five, suggestions. On the basis of a detailed analysis of the text, we first make recommendations on the development of the theme park from the perspective of economics, then optimization strategies on the perspective of management, at last give some suggestions for the detail problems of the theme parks.Chapter six, Conclusion. Summarize the conclusion of the research and noting the innovation of the article, then look into the distance for the future of the theme parks development.