The Influencing Factors And Mechanism Of Residents’ Willingness To Environmentally Responsible Behavior In National Parks

3.In the context of the construction of ecological civilization in China and establish the system of nature reserves dominated by the national parks,the environmentally responsible behavior of community residents is an important measure to realize the scientific protection and rational utilization of natural resources,and to the sustainable development of local communities.The planned behavior theory is an important theory to explain and predict individual environmental behavior,introducing emotional factors to expand the planned behavior theory can further improve the model’s explanatory ability.This study is based on the summary of relevant concepts,theories and research progress at home and abroad,introduce the emotional factors(place attachment and awe)into the planned behavior theory to build a theoretical model of influencing factors of community residents’ environmental responsibility behavior intention.This study selected the local community residents of Yunnan Potatso National Park as the research object for empirical research.Through the questionnaire survey,this study analyzed the structural equation models with the help of SPSS and AMOS,examined the influencing factors of local community residents’ environmental responsibility behavior intention in Yunnan Potatso National Park,and discussed the influencing mechanism of residents’ environmental responsibilities intentions from rational factors,emotional factors,and demographic characteristics.The research conclusions of this study are as follows:(1)The behavioral attitude,subjective norm,awe and place attachment of community residents in national parks positively influence the environmental responsibility behavior intention,but the influence of perceived behavioral control needs further research.In the total effect of that four factors : behavioral attitude(path coefficient 0.628)> awe(path coefficient 0.487)> place attachmen(path coefficient 0.254)> subjective norm(path coefficient 0.118).So,the behavior attitude is the most important factor that influences the community residents to form the environmental responsibility behavior intention.(2)The behavior attitude of community residents in national parks is an important rational factor that affects their environmental responsibility behavior intention,which significantly directly and positively affects their environmental responsibility behavior intention;(3)The awe of community residents in national parks is an important emotional factor that affects their environmental responsibility behavior intention,which significantly positively affects their environmental responsibility behavior intention;(4)The age,occupation and education level of community residents in national parks have a certain moderating effect on their environmental responsibility behavior intention.(5)The rational factors(behavioral attitude,subjective norm)and the emotional factors(awe,place attachmen)jointly drive the generation of community residents ’ environmental responsibility behavior intention in national parks.The conclusions of this study enriches the theoretical system of environmental responsibility behavior and the planned behavior theory,expanded the application scenario of planned behavior theory.At the same time,it provides reference for the scientific protection and rational utilization of natural resources in Yunnan Potatso National Park,and for the sustainable development of local communities.It also provides practical reference for the community development of other nature reserves.