International Competitiveness Of Chinaese Crertive Industry And Influencing Factors

With the development of creative industry, it rises on a global scale as the core of economic, it is also gradually concerned by the various countries of the world. In recent years, creative industry of China has also been a lot of development, which have been expanding to become the most creative commodity exporting countries in the world.Based on the review of the relevant theory of international competitiveness and summarize the present situation of the creative industry of the world, this paper calculates the value of Revealed Comparative Advantage Index(RCA Index), Symmetry Comparative Advantage Index (SCA Index),Trade Competition Index(TC Index) and Michaely Volatility Index(MI Index), and analyzes the international competitiveness of creative goods and services in China. Then we compare the RCA, SCA, TC and MI with the USA, England and Japan. Eventually, our creative goods have a strong competitive advantage, but our services have less competitiveness. This paper also selects various sub-sectors number of the creative industry to establish a panel data model and analyzes the main factors to affect trade in creative industry. The results show that government support is the biggest impact on our competitiveness, next is the human capital and intellectual property protection. According to the results of empirical analysis, this paper puts forward relevant policy recommendations from the government’s support for creative industry, increase personnel training and the introduction of talent, intellectual property protection and expansion of market demand in four areas to improve the international competitiveness of China’s creative industries...