Research On Visual Language Of Contemporary New Pop Art

The New POP Art, produced in the mid-1960 s, is a derivative of POP Art and an important art movement in the west, which represents the development trend of fashion and popularity. The New POP Art has profound influence on the development of art. With its bright colors and exaggerated shapes, it pushes the popular culture and daily life supplies to the supreme artistic hall and expands the space of art itself, so as to add more possibilities to the art.Firstly, the paper begins with the New POP Art, then it states the origin and development of the New POP Art in detail, and elaborates its representative figures and the choice of its theme’s direction. The purpose of the New POP Art is to reveal the artist’s creative intention and psychology and highlight the characteristics of the New POP Art’s popularization. Secondly, the New POP Art gets rid of the bondage of traditional art, and it presents the diversified visual languages. It shows a new visual culture by utilizing the formal languages of pattern symbols and color symbols, and the techniques of the expression of art reproduction, mechanical reproduction and collage integration towards ready-made articles. The New POP Art shortens the distance between art and life. The paper concentrates on the analysis of its unique visual language through the in-depth study of specific cases. Thirdly, the application of new visual language of the New POP Art in life mainly reflects in the POP design. The design, as a kind of phenomenon of culture, meets the need of consumers by the absorption of art in the consumption era. The paper will refine New POP Art into various fields of design, and it will show the importance of the New POP Art’s visual language in specific design cases. Finally, the paper comes back to the contemporary China to illustrate the development of art. The Chinese artists draw lessons from the visual language of the New POP Art, and combine with their historical backgrounds, so as to form the Chinese POP Art. Also they create the visual language with Chinese POP style. It will eventually embodies the cultural connotation of Chinese POP by concatenating, weakening the artistic skills and setting gorgeous colors. In a word, it provides a new visual expression form for the Contemporary Chinese paintings.Today’s with the rapid development of visual culture, this article took a studied on visual language of the New POP Art, in theory supplemented with forms of the New POP Art, and provide a new perspective of the Contemporary New Pop Art.