The Popularization And Protection Of Rare Wild Animals In Yunnan And Its Visual Design

As the main settlement of China's rare wild animal species in yunnan province,has a unique advantage,advantageous geographical location and climate conditions in yunnan provides conditions for the survival and reproduction of wildlife,but due to the development of urbanization,people for the pursuit of economic benefits from the ecological environment worsening,rampant illegal poaching and hunting,the area of nature reserves in gradually narrowed,gradually the number of rare wild animals,many species endangered.Face the grim reality,the relevant departments for the protection of the rare wild animals in yunnan province issued a series of laws and regulations,and organize professional protective rescue of endangered species,invested a lot of financial and material resources construction of natural reserves,for the protection and development of rare wild animals in yunnan province made the overall objectives and framework.However,for a long time for the protection of wildlife and the propaganda work,the propaganda lack of information between the subject and the target audience of "code" and "decoding" inconsistent understanding,caused the failure of information dissemination.At the same time,the propaganda theme with the design and performance of information,due to lack of professional design personnel to step in and lead to the design of the information is too professional,rigid and boring,information content lack visual expressivity and appeal,causes the audience to the information content of indifference and disgust,to spread the effect is not ideal.Third,because the main channels of publicity and performance in the form of a single carrier,to the extent of the target audience and clear understanding of the reading way,caused the information dissemination of content and form wrong build,form a targeted and influence.Based on this,this article from the perspective of visual communication design professional connotation and,at all levels in yunnan province by field visits and wildlife advocacy and protection unit of education related research,aiming at protecting the rare wild animals that the specific problems and deficiencies,and put forward the concrete design solutions,to edit and performance "popular science propaganda and protection of rare wild animals in yunnan" popular science books as a medium carrier and form of expression,studies how visual communication design in yunnan science popularization and education of rare wild animals protection work.Based on the "Asian elephants" as a practical design case of popular science propaganda and protection,for the Asian elephant animal protection are analyzed in detail the content and forms of popular science propaganda and design performance how to do? Expatiates the target,the method of design expression means,form and effect of specific design performance,the hope to achieve,etc.,this paper hopes to design practice and research of rare wild animals in yunnan offer reference for science popularization education propaganda and protection.