The Research About The Development Of Toy Brand For Children Based On The Theory Of User Experience Toys Design

Children’s toy industry as an chinese important industry is faced with severe development challenges. If children’s toys want to get a good position in the market competition, they should focus on brand development. But during this time, many enterprises doesn’t have brand awareness. The The degree of brand development is low, so that limiting the development of the toy industry. Although China is one of the biggest market of toys, and has an advantage in toy production and processing, but the development of Chinese toy market situation is not optimistic. Children are the future of one country and nation, so we need to pay attention to children’s industry. As the toy industry is closely related with chidren, we should attach great importance to it. Now China’s toy market situation is optimistic, the consumer’s demand is big, but the toy brand development is still lagging behind the stage on the whole. Most of chinese company focus on the production and processing of toys, but few of them design toys by themselves. Even though they can make a toy product, they only own a one single product line and ignoring diversified development. China have few schools major in toy design, so that social has the problem of the shortage of talent and it is difficult to achieve a good convergence between design and production. The number of toy brands is small for china, and the number of our own toy brands is little. International competitiveness is the main problem of our current toy industry. The successful development of brand not only need outstanding product design, but also remarkable product marketing. User experience is very important which guide the development of brand. The user experience is a feeling that the user experience from a certain environment or a perception of a product or service. These feelings and experiences from all aspects of our lives, and the influence will make a effect on user’s behavior. We need pay attention to the user experience during the process of brand development. The main contents of the user experience includes sensory experience, emotional experience, functional experience and brand experience. In practice, many well-known toy companies have the awareness that making full use of the law of the user experience can strengthen brand development, but chinese toy enterprises have still in the exploratory stage, This paper analyze the user’s experienc and do some researches to provide a reference for the toy brand development.