Study On Development Strategy Of TV Documentaries About People

Since entering the 21 st century, emerging in various new media, various types of programs constantly. And TV character documentary the traditional program form, facing new competition pressure and survival test, broadcast, newspaper, mobile video and online video are in extruding the TV character documentary viewing space. To make this type of program to meet the needs of the new situation, seize the new opportunities for development and gain a foothold in the market competition and the rapid and healthy development, we need the development strategy of characters in the TV documentary systematic and comprehensive exploration and research. To find out its deficiencies and non adaptability, puts forward the improvement measures and methods, and comprehensively improve the ideological and artistic figure TV documentary, comprehensively enhance the aesthetic level of the overall program and make it both in ideological content, shooting or production means can continue to meet increasing people’s aesthetic needs. Thus, make the TV character documentary the traditional TV program to re radiate the charm of art, win more audience welcomed and loved.TV documentary aesthetic characters for which an operational broad space for development. Television personalities of documentary to keeps the character, on the basis of the authenticity of the story, in capturing the details, picture, voice, music and other aspects, pay more attention to the use of aesthetic and artistic techniques, and constantly update the editing method and direction, and continuously improve the production level and aesthetic level. Television personalities of documentary to strengthen research on the views of the audience, to listen to the voice of the audience, understand the needs of the audience, grasp market trends, according to the audience preferences and market changes, and constantly adjust television personalities of documentary production and development strategy, strive to take highly appreciated by the audience, up to market test of good works. At the same time, under the background of Chinese TV industry development more and more quickly, characters in the TV documentary must also pay more attention to brand set, brand promotion and maintenance, constantly update the packaging methods, expanding propaganda way, using a variety of broadcast channels and broadcast platform, the new more extensive playing in the form of, expand TV Documentaries about peoples influence and market share, really explore a under the new situation is more suitable for the bright road of documentary television personality development.This paper is divided into three chapters:The first chapter is mainly on the survival status of characters in the TV documentary analyze around the new media to the traditional media impact, the new media of characters in the TV documentary impact are discussed, in order to find the characters of documentary and other similar programs in the form of the gaps and weaknesses, ask questions, be vigilant in peace time.The second chapter is to explore the aesthetic construction strategies of the TV Documentaries about people. From the topic, story, authenticity and details, rhythm, sound, and shooting technique and the creation of artistic conception multiple perspectives to explore influence and effect of aesthetics of characters in the television documentary film editing, so as to create more sophisticated and more excellent characters in the TV documentary works. The third chapter is put forward the concept of brand and media brand foreign extension of detailed analysis, the survival of characters in the television documentary has certain significance. And discusses the development trend of TV Documentaries about people and how to adapt to the development of TV media industry.Conclusion, this paper through the literature investigation, interview investigation method and content analysis method, documentary on the television personalities were detailed analysis, to find its own advantages and disadvantages, with enhanced figure the documentary aesthetic theory and method, play TV character documentary, improve the quality of television personalities of documentary, stand out in the new period numerous programs in the form of the TV character documentary the traditional forms of programs is proposed in this paper, replay splendor, keep basic ratings, complete its social function and role. The in many aspects as the creator of the characters in the TV documentary provides suggestions and advice from the aesthetic aspects, also will have the opportunity to continue study documentary of characters and lay the foundation.