Research On Brand Development And Communication Strategy Of Bamboo Flute Art Studio

Bamboo flute,as one of the most representative instruments in Chinese traditional national playing instruments,has a long history and is widely spread.However,the development of bamboo flute market is uneven at present,which leads to the fact that bamboo flute learners cannot receive systematic and formal training,which has a negative impact on the development and promotion of bamboo flute.Facing these problems,must have the influence big,the appeal strong,the teaching experience rich,the profession standard high bamboo flute artist brand and the studio to lead.This article from the perspective of market economy,combined with the national policy,to the current situation of Chinese bamboo flute art studio,development,spread,management,and other related issues to discuss and explore,and from the perspective of consumers,analyze the problems existing in the development of art studio in bamboo flute studio problems existing in the development and construction of in-depth analysis and put forward reasonable bamboo flute studio team organization and management and operation mode,the innovation idea,brand promotion planning,develop their own products bamboo flute studio brand development strategy is put forward.I hope this article can play a certain role in promoting the popularization and promotion of bamboo flute,and provide a useful reference for the development and operation of relevant art studios.