The Problem OF The Open-air Movie Project In Rural Area And The Suggested For It

The open-air movie project in rural area is the major project that can strengthen new rural construction, and to meet the needs of the huge number of the peasants in China. The project was first lauched in 1998, and started to put into practice in the year of 2000. After all, it has achieved great success as there are some essential changes given to the project. At present, the project goal that public movie should be played for every village per month will be gradually reached. Even though the marketing mechanism and the policies of rural area’s movie playing has been improved, there are still a certain mount of remaining issues with the project. Only if having a clear understanding of the form and existing problems of the current movie market, can people make the scientific decision, therefore the new rural construction will be realized all-rounded eventually.In this dissertation, there are five chapters in total. The first chapter is the introduction, which including the performance and the characteristics of the movie-playing pattern. In the third chapter, taking Ru Yang county in He Nan province as an example to launch the sampling survey. For instance, interviews and questionnaires has been applied in order to investigate the peasants’ interests,the existing problems,and the present situation of movie-playing. As for the fourth chapter, there is a profound analysis for the existing issue of the management system, the market operation, and the peasants’ needs and moving-playing project from the following aspects:Government, inspection, markets, theme of the film, team building,and integration of resources.