The Study Of The Hundred Family Surnames Graphic Design Creation Under The Multicultural Visual

The specific phenomenon discusses in design activities from the perspective of culture,which is nothing new in many works. So it is necessity and importance to studying design under the category of cultural studies. This paper,taking the Chinese traditional culture as the research object,plenty of surname literature as the resources, excavating the totem of the Hundred Family Surnames and the visual elements of Surname inheritance symbol.froming aesthetic opinion to carrying on the plane creation,focuses on exploring the perspective of the Hundred Family Surnames design on multicultural perspective,and exhibites the spiritual and cultural connotation of the Hundred Family Surnames design in the new era background,in order to having a positive impact of the theoretics construction of the Hundred Family Surnames design and creative practice.First,in the introduction part starts,this paper begins with the origin of the problem,pointed out that in today’s multicultural background,the Hundred Family Surnames design should be paid attention.The author,based on a comprehensive collection of literature,will analysis detailedly the current research of topic,and points out the innovation of this research,and points out the key and different points of this research.Next, this paper is divided into five parts.The third part and the fourth part is the core part of this paper,the author will be the focus on expounding of this two parts.The first part:A detailed interpretation of the "multiculture" and "the Hundred Family Surnames design design",will be expound from the following three aspects-the relationship between multicultural interpretation and design,the relationship between the interpretation of the Hundred Family Surnames design and culture, the relationship between multicultural and the Hundred Family Surnames design.The author will be carried out thorough analysis for the relationship between multicultural and the Hundred Family Surnames design:Multiculturalism is the guarantee and the source of innovation of the Hundred Family Surnames design,the Hundred Family Surnames design is the carrier and the essence of multiculture design.The second part:this part mainly expound the particularity and the value of existence of multicultural-the Hundred Family Surnames design,and will explore the existence value of the multicultural-the Hundred Family Surnames design from the theoretical significance and practical value.The third part:exploring the creative thoughts of multicultural-the Hundred Family Surnames design. Author will exhibit the diversity of culture form.cultural content and values of multicultural-the Hundred Family Surnames design cultural from three levels-surface, middle and deep.First the pluralism of the Hundred Family Surnames design represent:exaggeration and deformation,symmetry and balanced, deconstructi-on and reconstruction, associative and harmony in four aspects. Secondly,the author will explains the diversity of cultural content from character,figure and colour of the Hundred Family Surnames design works.Thirdly,the author will explains the diversity of value concept of of the Hundred Family Surnames design.The fourth part:From the creation principle of multicultura,the complexity of the multiple coexistence,uniqueness of the harmonious but different,the four aspects of research the containment of receptive and innovativeness of biodiversity-the Hundred Family Surnames design.The fifth part:The author analyse multicultural surnames creative design research and practice experience of multicultural-the Hundred Family Surnames design in the nearly two years,based on displaying the Hundred Family Surnames design works and design practice,the author summarized the creation experience of multicultural-the Hundred Family Surnames design,in order to be able to encourage others in the multicultural-the Hundred Family Surnames design.Last,The author will summarize and think the the whole paper,revealing the edify of contemporary design,revealing the prospect of future development of the mu-Iticultural Hundred Family Surnames design.Overall,it is a new exploration and practice to researching the Hundred Family Surnames design in the multicultural thought nowadays.The author thought Only mining the essence of multicultural deeply,using the diverse forms, diverse content, multiple concept in the Hundred Family Surnames design works,combining multiculture with local culture and conducting bold innovation.Making different countries, different people have a wide and vivid understanding of Chinese the Hundred Family Surnames culture form visual feelings.