The Application Of Ancient Chinese Characters Form In Surnames Totem Design

As the significant cultural heritage of China, Hundred Family Surnames symbolizes the Chinese traditional culture of homology, isogeny, sympatry and homogeny. Thus it can arouse the strong sense of attachment and identity in the minds of the Chinese people. The core value of Chinese surname culture lies in national cohesion, solidarity, harmony and stability, and in the promotion of fine culture. China is now undergoing the rapid and open process of modernization, so it is of great significance to probe into, scout for and carry forward the great value of Chinese surname culture.Chinese culture has a long historical standing. Our ancestors introduced the unique method of stroke-formed characters for us later generations to record, keep, inherit and spread Chinese civilization throughout the following thousands of years. The Chinese character has produced a profound impact on the Chinese formative arts owning to the elegant and pristine artistic demeanor. The ancient Chinese character mainly refers to inscriptions on pottery, tortoise shells, bronze objects and drum-shaped stone blocks of which all can trace back to the Qin and Han Dynasty, or even before. The Chinese character has become increasingly sophisticated and has achieved great scientificity and logicality, and distinctive artistry.Multicultural totem design of Hundred Family Surnames has carried on through the means of multiple combinations, and has fused together the cultural and explanatory remains resulted from the development of surname totem in different nations and territories. The ancient Chinese character has been applied in totem design of Hundred Family Surnames, and the perfect combination of form, sound and meaning has fully and successfully interpreted Chinese surnames. The flat fitting method stresses more on visual communication, thus endowing totem design with profound aesthetic experience and cultural connotation. And it is just in such a way that this modern design work gives full expression of Chinese surname culture.