Application Of Individual Showcasing Modules

With the rapid development of business and trade exhibitions, more enterprises are aware of the benefits of trade shows in brand value.This truth leading more and more companies to participate in the professional exhibition where they can communicate with their peers, as well as carry more information to the target audience. On the one hand, while the trade shows in full swing, more exhibitors make an attention about the long design process with unsure factors and a huge amount of waste generated by trade shows. on the other hand, similar booth design in the short-term trade shows, such as the same materials and construction, what caused people to think deeply about how to design the trade-show in order to achieve the best display effect.The research topics in the thinking of these phenomena and problems,then taking an innovative ideal about building custom modules booth, which owned by themselves,based on the enterprise personalization. Although the modular design concept already exists in the short-term commercial exhibition design, for example portability booth, however most participants also incline to the custom booth design with serious wastes. Innovations of this paper is to introduce modular concept to short-term commercial exhibition,simultaneously proposed business model based on this new modular exhibition booth.The purpose of this research is to reduce the existing huge wastes caused by the custom display design and uncertainties in the process of taking part in exhibitions.The research method in this paper is mainly depending on the analysis of short-term commercial exhibitions and a lot of data collections from businesses,what certifying the modular stand construction theory is an appropriate approach to solute the pollution.From the analysis of material selection and diversity of new media technology further demonstrates the feasibility of the company’s own modular stand construction modes.The full text of the framework in general is a process from theory to practice. The Chapter Ⅰ introduces the historical context of this research and relevant professional terminology;Chapter Ⅱ proposes the new process theory about participating in short-term commercial exhibition for exhibitors.Chapter Ⅲ is a system analysis about modular booth design;Chapter Ⅳ is the practical application of the proposed modular booth design, which theory based on the first three chapters,as well as carding process of application procedures. The fifth chapter is a summary of the issues in this research and propose research directions in the future.