China’s Animation Market Tendency Of Consumption Of Aesthetic Research

Today, animation in China as a cultural industry, by the attention of more and more high. Because he is not just about art, but also with the time of culture, the national economy is closely related, and the mass aesthetic. At present, our country has been on trial and error and the way of learning, makes the animation industry market is slowly mature and perfect. Animation is an animation, comic, game, picture books, illustration, derivatives, and many other kind of objective comprehensive industry, is influenced by the creator, operators and consumers of art and culture. It involves a wide range, with wide, so further research in the animation market consumer aesthetic tendency of the subject is very necessary. Creation and appreciation, there is close relationship between production and consumption, supplement each other, the higher the quality of which means the industry will be increasingly flourish. For the creator, carriers, thorough understanding of dialysis, consumer, such as consumer psychology, habits, interests, especially important aesthetic tendency. It can make work has its good and cater to the public. Research results will also become an important creators create reference indicators, become an important factor operators to introduce broadcast products. So as to extend the creator thinking, and constantly improve the creative level, rich connotation of animation works.To truthfully in-depth study consumer perception comics real beauty, in addition to the study of the literature of the existing theory, must also have a large number of questionnaires as the research basis. Go deep among the masses of the corresponding real data is an essential part of refining theory basis. For the design of the questionnaire also needs to be repeated scrutiny, ensure that every data obtained is useful and reliable. Questionnaire for consumers, manufacturers and creators two populations, get the data. This article will through their theme, the character set of animation works, artistic style, national identity and so answer, summary and summing up the aesthetic tendency of consumer of animation works, thus a deeper understanding of the public to the animation industry’s real views. Consumption of aesthetic tendency in the animation market in-depth deepens our understanding of the Chinese animation market, at the same time can also see the development of animation market for national artistic accomplishment also play a contributing role. Anime character’s shaping, the construction of the theme park, surrounding the development of derivative products, directly affect the values of the masses, YuLeGuan, etc. It reflects the spirit of an era and the cultural economy.This paper roughly from five chapters to analysis,discussion and summary about Chinese animation market tendency of consumption of aesthetic studies. The first chapter mainly analyze and understand the history and development of Chinese animation market conditions, as well as the political, economic and cultural... These factors play a role in the animation market. Second, as the focus of this article explains the market survey data, analysis and theory. The questionnaire is divided into two versions, to counter the problem of consumers and creators put forward different point of view, do a detailed comprehensive. Refined with time aesthetic characteristics:time for a virtual sense of belonging of the story, the national culture psychology, as well as the entertainment of reading pictures from magazine or communion; The third chapter analyzed the aesthetic tendency of internal causes:1. The produced by the modern way of life of the need for healing cure system culture;2. To strive for newly in good high demand times pace of the pursuit of relax self-mockery way;3.By its own internal culture, cultivation, attachment bond produced by traditional culture; The fourth chapter analyzes the formation of consumer aesthetic tendency in addition to influenced by the inherent factors, animation market works and surrounding derivatives and other external factors also played a large role; The fifth chapter deeply analyze the development direction of the Chinese animation market trend and complementary relationship between creators and consumers.Consumption in the animation market, therefore, the creation of the aesthetic tendency of exploration can not only make China team to produce both has the international art level, and can meet the demand of the public aesthetic of Chinese native culture brand, at the same time also can reflect the art of mass culture, making China’s animation market, Chinese art and culture development in the direction of more perfect.