Study On Consumer’s Psychological Impact On Commercial Poster Color Design

Commercial poster has gradually become a powerful propaganda through beautiful screen designs, unique ideas. And it deeply influences the life, aesthetic and consumption view of consumers. In modern society, the success of commodity sale mainly depends on the commodity propaganda of enterprise. Consumers meet commercial poster first, so every element can influence consumers’ psychology and color makes a great impact on consumers’ purchasing behavior.With the continuous increase in consumers’ consumption ability and taste, aesthetic requirements for commercial poster design are also growing. This paper based on the theory of commercial poster color design and consumers’ psychology, analyzes the effect of consumers’ psychology in commercial poster color design. As the following aspects:first of all, this paper analyzes the relationship between color and commercial poster, summarizes the purpose and following rules of commercial poster color design, especially color psychological factors’ effect to commercial poster, and puts forward the importance of color in commercial poster design. Second, thinking about the relationship between consumers’ color psychology and commercial poster color design, analyzes color in commercial poster how to meet the demand of consumers’ color psychology. Then, from the perspective of consumers’ purchasing psychology, elaborates the commercial poster color development of branded, personalized, and people-oriented. Finally, fusing the different theories of commercial poster color, consumers’ purchasing psychology and consumers’motivation to analyze the value of commercial poster color in consumer psychology. This paper aims to provide new ideas and new methods to make the color design of commercial poster and consumers’ psychology more harmonious and do every effort to provide new theoretical basis for commercial poster color design.