Research On The Design Practice Of Commercial Poster Under The Market Model

In the product of homogenization today,people face a variety of goods,always will be helpless,there will be difficulty in choosing,as an enterprise or business,it should give consumers a good guide,let them know clearly what the difference of each commodity is,and what you want.Business or business in the promotion of their products,the commercial poster will be the first choice of advertising,commercial poster is an effective means of marketing,can quickly attract the attention of consumers,which is the value of commercial poster.This topic is the exploration and design practice of commercial poster under the market model.Through the study of the form of stage gathering,it expounds the important role of emotion in commercial poster,which not only has the research value of commercial poster theory,but also has the value of commercial poster practice.This article is divided into 5 chapters.The first chapter is the introduction,which first introduces the origin of the topic and the value of the research,the current situation and the existing problems at home and abroad,then defines the related concepts,and expounds the research methods and innovation points of this paper.The second chapter is an overview of commercial poster,introducing the concept of commercial poster,narrated the basic features and techniques of the posters,and the study of the effect of the halo of the stage image.The third chapter introduces the current situation of commercial poster under the market mode,and focuses on its stylized status,emotional appeal and cultural extension.The fourth chapter is the design and practice part of the commercial poster under the market model.It analyzes the positioning,idea and the emotional expressive of the poster design of the buckwheat wine and the change of the color concept in the application.The fifth chapter expounds the Enlightenment of traditional culture on the design practice of commercial poster,focusing on four aspects of theexpression of creative breakthrough of commercial poster,the expression of space,the development of skill and the necessity of carrying forward the traditional culture.Finally,it is the conclusion and the prospect part.Through the exploration of commercial poster theory and the design practice of commercial poster,this paper analyzes the change in the design of commercial poster color concept and the application of emotional factors in commercial poster under the market model,summed up the trend of modern commercial poster is moving towards the use of emotion to move consumers and application of color concept change direction.