The Overall Planning Of Jiande City Brand Construction

The city brand of Hangzhou has experienced over ten years’ exploration and manageme nt, now the image of Houzhou which regarded as the city of quality life has been deeply rooted in people’ heart. Thus the brand building of Hangzhou begins to extend to its subordinate cities and counties in order to form cooperative result and make a couplin g effects of the Big Hangzhou’s city brand.As one of Hangzhou’s county-level cities,Jiande has superior resources that are necessary for city brand’s shaping.The brand linkage plan has provided good opportuni ty for Jiande’s brand buliding.The research has analyzed geography,natural resource,liter ature and industries of Jiande.Through field research, questionnaires, forums and cons ulting literatures,and positioned Jiande as "City of Ecology and Leisure".The reasearch has designed concrete brand building and promoting plan of Jiande city by combinin g with the revelant theory and experience.To realize the brand linkage of Hangzhou a nd Jiande’s city by establishing the systematic brand building plan,finally achieve the city brand’s expansion of the "Big Hangzhou".