The Communication Problem Of The Baishou Dance

As national folk dance of tujia, baishou dance was created by the working people in the long-term production and life,it is the unique charm of national art for tujia people. And it is the typical cultural identity for tujia people which is formed on the unique nation’s space, it is the "soul" of tujia and the "root" of survival and development.Development to today, however, baishou dance is almost lost its identity, it has been forgotten by tujia people,it is not known to outsiders evenly..Investigate the root cause, there are many problems in the spread of tujia baishou dance.The enshi tujia baishou dance will be the research ontology in the paper, through the literature review and analysis I find that baishou dance is mainly rely on the traditional interpersonal communication and government Organizational communication, it can not achieve the optimal transmission due to the spread scope and limitation, and,the baishou dance facing some new communication plight, Only if it make the best use of positively and effectively, it will explore a new way.However,baishou dance communications has many problems in using mass media, still can’t let enshi tujia baishou dance spread widely, so it is particularly important by studying the problems existing in the mass media to spread baishou dance and try to find a way out.This paper includes the introduction and other four chapters, the introduction mainly involves the origin, research status, research value, innovation points and research framework and research methods;The first part of the paper is a simple overview on the spread of the status quo and the status quo of the inheritance of shi tujia baishou dance, drawing out the mass communication of baishou dance has many difficulties;The second and third chapter is the important section of this paper, the second chapter will discussesthe dilemma from the perspective of dissemination way of baishou dance, Interpersonal communication can only achieve heritage in a small scale, organizational communication limited top-down model, mass communication path limitation aspects to discuss;The third chapter will spread from the content of baishou dance with the method of three aspects:text analysis, including the theme is limited, modeled content, number limited;Finally in the conclusion simply discusses the development of way out for enshi tujia baishou dance.