| Nowadays, the globalization process accelerated, international competition isintense, the creative industries in the world to flourish. As a new engine, creativeindustries not only promote the economic and social development of developedcountries, but also become an important role for the economic transformation andimportant strategy in developing countries to achieve the leap development. Thecreative industry scale and degree has become the important symbol ofcomprehensive strength in a country or a region. Many countries and regions seen thecreative industry as the strategic industries and pillar industries in the future, andadopt corresponding policies and measures to actively promote and support itsdevelopment. Quanzhou has a solid industrial foundation, multi-cultural heritage andthe brand influence increasingly expanded. As a famous historical and cultural city,"the minnan culture" as the main source, Quanzhou connected to the Taiwanmonohydrate, has the resources superiority, economic advantage, brand advantageand market advantage in the development of creative industry. Study the theory andpractice of quanzhou creative industry development model is important for theoptimization and upgrading of industrial structure, accelerate economic developmentin quanzhou.This paper use literature research, deductive induction, theoretical research andcase analysis method. Through analysis the current development situation of creativeindustry and relevant case, combinate quanzhou creative industry developmentsituation and its own characteristics, to explore suitable creative industrydevelopment model for quanzhou. This paper tries to find out the problems existingin the development, and put forward reasonable suggestions to solve these problems.Firstly, this paper discusses the quanzhou creative industry’s present situation,reasons and characteristics of its development. On this basis, determine thedevelopment of creative industry in quanzhou framework: in terms of content, theindustrial design, comprehensive industrial zone, creative industry digital services. Intrems of level, creative industry park as the core, when creative industry clusters as the main body. The development model is government guidance, enterprises leading.Secondly, this article analyzes the quanzhou creative industry cluster and thecreative industry park development model. Then take the JingXiuZhuang art garden,and YuanHe1916creative industry park, the two representative of creative industrypark, as examples to introduce.Finally, according to the results of the analysis above, this paper find out theexisting problems, such as unbalanced industrial development, has not yet formed acomplete industrial chain, industrial concentration area function is not perfect, lack oftalent training and introduction mechanism, weak government support effect. Tosolve these problems, this article also puts forward the countermeasures andsuggestions to the development of creative industry in quanzhou in the further, suchas formulate development planning, cultivate the main market, create characteristicculture brand, deepen industrial effective docking, widen the channel of the talenttraining.The results of this paper not only provide some countermeasures and suggestionsto further promote of the development of quanzhou creative industry, at the same time,it also has a certain reference to the other cities. |
