| China’s long history of cultural products, from paper and ink, brush, until nowmodern writing supplies. As part of our essential products, China’s cultural productsindustry is facing good market prospects, the former Chinese cultural products andno brand awareness, lack of autonomy and personalized packaging designconstraints become the soft underbelly of the development of cultural goods. Underfamiliar with diverse cultural backgrounds, we should do is to seize the domesticmarket demand,"its essence, to its dregs," encouraging traditional elements withmodern design combined with local Chinese, the design report is based research oncultural products, proposed new packaging design, the "China red" this element intothe packaging design philosophy to the performance characteristics of innovativedesign to express a unique product,"Regional mood", which gives the product moreartistic value and aesthetic appeal. Also, you can increase the added value of culturalproducts, you can also make more people understand the charm of Chinese culture,in the subconscious to promote the development of local culture played a role. |