On The Dual Character Of Animation Art And Its Realistic Significance

As important platform of education and entertainment for children even adults, culturalsignificance of animation is self-evident to the globalization of economy and market.Animation film from America swept across the whole world outside it because of itstechnique monopoly. Japanese animation entered thousands of families by adept manipulationof market, in the meanwhile, Chinese animation industry shrank in the last 20 years afterminor achievements in 1980s last century. The reason this occurred is of the triple features ofanimation, a kind of artistic product, which include art, technique and commerce, it is thecharacter that forms the uniqueness and monopolistic of animation market. How couldChinese animation, whose status was just next to that of America, and at the same level ofJapan, make outstanding progress to earn back its own cultural territory in its own way bybreaking the monopoly of America and Japan.The paper is divided into 4 sections. In chapter 2 after introduction, the essence of artand animation art is deeply analyzed. In chapter 3, I deeply analyze and interpreted the threeresponse of animation art, that is art response, technique response and commerce response. Inchapter 4, the culture theme of animation art is discussed. In chapter 5, I interpreted people’scultural identity to animation art, and then, present the way to analyze and control the creationof animation art, consequently we could control the practical activity creation of animation artrationally.Finally, I summarize the common problem and solving principle in animation art practiceand art criticism.