Research On Innovation And Growth Of Internet Medical Enterprise A

With the social progress and the improvement of the living standard of our country, the medical and health industry has made remarkable progress in our country. But there are also some problems, such as the difficulty of seeing a doctor, expensive medical expenses, the contradiction between doctors and patients, the medical information can not be shared, etc. In the process of the Medical Reform policy and national strategy of the "Internet Plus", the Internet has become an effective way to promote the medical and healthcare industry. Internet medical industry is in the growth initial period, this thesis analyzes the Internet and Internet medical industry development history, present situation and characteristics. By researching on the problems and opportunities faced by internet medical enterprise, it has a very important significance.This thesis mainly includes three parts. In part one, this thesis reviews the related, literatures, and sums up the theories of Internet, Internet medical, enterprise innovation and enterprise growth strategy, which provide the theoretical support for the research. In part two, this thesis introduces the development history, development status, industry characteristics and existing problems of Internet and medical industry. By using Porter’s Five Forces Model, this thesis researches on the internet medical industry competitors, potential entrants and different partners, etc. At the same time, this thesis selects internet medical enterprise A as a typical case, analyzes its development history, present situation and products and business situation, by using the SWOT analysis model, this thesis researches on internal strengths and weaknesses, external opportunities and threats of the enterprise A in the market. In part there, by summarizing the typical case, this thesis gives some suggestions to internet medical industry and enterprises on the products and business innovation, marketing, business model and the development strategy.This thesis studies the development process of the Internet. It can be seen that the "Internet Plus" is an inevitable trend in the medical and health industry. The rapid development of Internet medical will solve some of the problems in China’s current medical and health industry. The researches on the internet medical enterprise will greatly enhance the innovation capability and rapid growth of enterprises, promote the development of China’s medical and healthcare industry.