The Research On Voluntary Donors Retention Policy Of Ningxia Blood Center

With the rapid development of medical technology, the expansion momentum Ningxia very rapidly around the size of the hospital, blood banks and blood donation for the clinical use of blood supply to increase, tight blood for clinical use in many areas, and how to recruit blood banks reserved unpaid donors to solve the problem is very urgent ischemia. In the aspect of unpaid blood donation service, collect and supply blood stations in our country Has not yet formed a consistent standard recently,and Different service quality, A lot of unpaid blood donation have a certain extent with these stations service, these factors Lead to fewer people to donate blood for many times.therefore, the basic situation of voluntary blood donors and health service satisfaction survey analysis, grasp the current voluntary blood donation in the problems and reasons play an important role, which is helpful to improve the blood stations service system,Enhance service quality,provide the basis For the convenience, the specification, rapid service standards.Based on the basic situation and satisfaction survey of the Unpaid blood donors of Ningxia for nearly three years, the management problems of Ningxia Blood Center blood donors and the reasons were found. And the strategies for the existing problems were puts forward The effect of the strategy are analyzed This article focuses on work and innovative achievements are as follows:1) By 2018 copies of "blood satisfaction survey" voluntary blood donors and blood centers Ningxia Ningxia Information Blood Center from 2012 to 2014 collected and the information of unpaid blood donors of further research were analyzed, the survey found Ningxia Blood Center blood donation management in the publicity is not in place lead the public awareness of the existence of errors, the number of blood donors in low and fixed a serious drain on the environment and the quality of blood donation service needs to be improved on voluntary blood donors safeguards imperfect way of returning a single other issues.(2) for the Blood Center of Ningxia existing problem, step up publicity efforts to eliminate misunderstanding, targeting market segments effectively reduce the loss of population, improve the environment for blood donation to improve service quality, smooth channels reimbursement guarantee free Contributors welfare, adoption and timely a variety of ways to enhance the visit recency and other retention strategies, to provide reference for promoting the development of voluntary blood donation in Ningxia.(3)The Ningxia Blood Center blood donors recruitment and retention measures to be applied to the actual work in 2015, and achieved some results.The research paper has a certain significance for the development of Ningxia Blood Center blood donors to develop recruitment and retention strategies to provide basis for decision making is of great significance to promote voluntary blood donation in Ningxia.