The Research Of Strategy For Digital Marketing’s Practical Applications In Healthcare Industry

With the arrival of the digital age, the Internet and mobile applications have changed the way people work, live, play and learn, also play a significant role in impacting consumer’s behavior pattern. Consumers begin to use digital technology to obtain information for making purchasing decisions, which changed the way consumers make purchasing decision fundamentally. It makes companies start to use digital technology platform for marketing, in order to adapt to the needs of digital age.The21st century is a new economic era as the representative of the digital economy, and the innovation and implementation of digital marketing affect the application and development of marketing. Mercedes-Benz, Procter&Gamble, GE, Philips, as well as other numerous Fortune500companies, have already started coming through digital marketing to promote the brand and to expand the market, and digital marketing began to be the main part of marketing strategy gradually for many companies.This paper try to analyze the characteristics and advantages of digital marketing, and the industry characteristics of the healthcare industry, to discuss the positive effect with implementing digital marketing in the health management market. Based on this argument, digital marketing has been carried out in Z company, a health management companies, to confirm this argument by actual market behavior.This paper proved that digital marketing can be fully applied to healthcare industry, especially in health management field by theoretical analysis and practical application, which is useful to digital marketing theory and practice. It also could play a positive role in promoting healthcare industry development by new digital technologies.