Research On The Strategy Of Yulin Branch Of China Merchants Bank

As China’s financial market become more market-oriented and the development of globalization, the competition Chinese commercial banks are facing competition has become fierce. In the increasingly fierce competitive environment, all China’s banks should consider their inside resources and the outside environment so as to make their scientific development strategy, seize the opportunities of development and give full play to their own advantages in order to improve their competitiveness, which has become an urgent task.As a well-known joint-stock commercial banks, China Merchants Bank also faces the severe challenges. It is an urgent for China Merchants Bank to find a way out in the fierce market competition environment. Under the situation of the region economy has greater downward pressure caused by the coal market’s weakness and the local financial risk gradually present, it is necessary for Yulin branch of China Merchants Bank to study its development strategy in order to actively face external challenges, seize the development opportunity, exert their own advantages and gain the advantage of competition in the area. Based on the relevant theories of strategic management, this article use the theoretical analysis and empirical analysis methods to analyses the internal and external environment of Yulin branch of China Merchants Bank and put forward the development strategy of Yulin branch of China Merchants Bank – with the help of external opportunities to make up the internal disadvantages, finally, a series of measures of organizational structure, human resources, information technology, risk management and corporate culture have been carried out to make the development strategy become available. This study has a important guiding significance for the analysis of Yulin branch of China Merchants Bank competition situation and the choice of its development strategy. We hope this study can provide ideas for the development of Yulin branch of China Merchants bank.