Analysis On X Real Estate Company A Property Marketing Strategy

Along with the continued regulation of the real estate industry, real estate industry increasingly intensified competition, promote China’s real estate industry continues to move toward a rational and norms. The formation of real estate a buyer’s market, so that the objective status of real estate marketing is increasingly evident, however, China’s real estate marketing is still in its infancy, many real estate companies focus only on marketing strategy, marketing strategy and neglect, making the real estate companies to develop increasing homogenization, enterprise operational risks continue to increase.Under China’s current real estate market, real estate companies can win in the competition, mainly according to their ability to provide the market with products needed by customers, which means that real estate development enterprises must be based on market demand-oriented, customer-centric according to the market demand for real estate development and construction products, and by creating the perfect product model to guide the customer needs, enhance customer value, so as to promote the continuous development of enterprises. Thus, in a sense, the real estate marketing strategy is the key to the success of the relationship between the real estate business, in order to ensure healthy and rapid development of real estate, real estate marketing strategy research is very important.In this paper, X Real Estate Company A real estate as an example, a detailed analysis of the theory of real estate marketing strategy applied marketing science, exploration and research based real estate marketing strategy, based on the theory and practice, X-real estate companies and A REF facing problems and programs elaborate marketing strategy and comparative analysis of relevant theories involved in marketing strategy will be. And using the most commonly used tool for "5W1H" mode, a combination of SWOT theory, in-depth analysis of customer needs, real estate development model in depth from the perspective of this marketing strategy, it has certain practical reference value for the future development of other real estate development marketing strategy.