"sunshine Plaza, Malibu" Project Marketing Planning Scheme Research

China's economy can have today the development and achievements, this period and the real estate industry development is inseparable, the real estate industry in the process of promoting the economic spun-he, real estate industries involved face is wider, building materials, cement, steel, decoration, and the development of real estate industry can pull these industry development, and also can be solved quite a lot of labor, can help relieve employment pressure, however state is such an important industry in China has started late, from the early 1980s began, increasing, but from childish increasing maturity. Zhengzhou real estate industry is in the coastal cities and some first-tier cities under the influence of the start, is a development later area, but, after 10 years of development, now has become a local economic pillar, basic already ripe.Marketing is an important part of the real estate industry, marketing of direct relation with the development of real estate development project, but also related with real estate industry development, this article emphatically from the "Sunshine Plaza, Malibu" project marketing planning aspects conducts the research, the main points in the following aspects:First tells of the real estate industry development environment and cited literatures, and domestic and foreign real estate project marketing planning status and development trend analysis and domestic and international real estate project marketing planning, theoretical study and practical situation analysis, tells the story of real estate project marketing planning and development trends, and real estate marketing planning of the basic concepts, operation norm and marketing planning the erroneous zone.Secondly by "Sunshine Plaza, Malibu" project marketing planning, environmental analysis for the project of "sunshine famous square" natural conditions are introduced, for project marketing planning intervention period of detail, from the Angle of the marketing plan for the project area, competitors, and project advantages and disadvantages were analyzed. At the same time, from the project planning ideas, image positioning, marketing planning concrete operation scheme aspects of "sunshine project" famous square of marketing planning schemes for a detailed design.