| In recent years, along with the continuous deepening of the reform and development of economy, industrial structure upgrading, urban land intensive utilization demand more and more obvious, ordinary residential real estate, commercial real estate market has already reached saturation state inventory rate high. In addition, in recent years China’s economy appears overcapacity, industrial structure is not reasonable, the real estate market gradually apathetic, real estate developers had to with the economic transition while looking for new investment direction. Industrial Real Estate(IRE) as a new concept of urban economic development has been gradually rising in most parts of China. IRE is both a new growth point and a new choice for the real estate industry in China’s economic transformation. It can not only sustain the economic development of the country but also restore its own position as a foundational industry. Therefore it has attracted more and more attention from the developers. IRE not only has advantages in resource integration, but also has many special advantages in improving the speed of the process of industrialization, improving labor productivity and improving the efficiency of resource utilization. However, due to its peculiar features, IRE is born with risks, Therefore, the reasonable evaluation of the risk in the process of industrial real estate investment, analysis of the reasons to find out the countermeasures, in order to better avoid risks.Based on the existing research on the problems of Xi’an city industrial real estate investment risk evaluation is studied. Firstly, based on the existing research data, combing the relevant theory, based on the concept of sustainable development, starting from the theory of industrial cluster, defines the connotation of IRE. Secondly, the use of hierarchical holographic model(HHM) framework on the basis of industrial real estate investment risk characteristics recognition, from the project participants, risk life cycle, project management, investment environment, management system five perspective of in order to identify each from the perspective of risk source, through the summary to sort out the industrial real estate investment risk list. Through the preliminary filtering and double standard filtration and rating, construct the index system of industrial real estate investment risk evaluation, and use the grey system theory and analytic hierarchy process to construct the Grey Hierarchy Method. Finally, the use of construction of industrial real estate investment risk evaluation index system and evaluation model to quantitative research of Xi’an, a real estate project risk, risk analysis, and according to the evaluation results of Xi’an industrial real estate investment risk avoidance countermeasures and suggestions: Update the concept of risk management, improve risk awareness; Grasp the policy dynamics, in-depth interpretation of policies and regulations; Fully consider the market supply and demand, broaden the financing channels; Concept first, scientific positioning industrial real estate; Good decision-making operations management, grasp the investment process.Through this study, in order for investors of industrial real estate project investment decision and Xi’an City real estate management policies formulated to provide basis and reference, so as to reduce the risk in the process of industrial real estate investment, industrial real estate investment market norms, prompted the real estate industry can be sustainable development. At the same time, this paper has a certain reference value for the risk assessment of similar regional industrial real estate investment. |
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