Empirical Studies On Influential Factors Of Automobile Micro-blog's Fans

This paper adopts judgment sampling and snowball sampling to test what factors of micro-blogs' users for automobiles affect their fans with the method of content analysis.On the basis of sina micro-blogs of 200 samples in the field of automobile brands,results are revealed that the inherent attributes of automobile brands are not very important to increase quantity of micro-blogs' fans,but how to release micro-blog and what to release are more important.Unlike micro-blog on opinion leaders,the essence of micro-blog marketing for automobile brands still belongs to the strong ties with consumers.In the time of gradually fading for micro-blog today,it is more urgent for micro-blog's transformation from "government affairs" to "business affairs".