Bank Of China Ningxia Branch Banking Development Strategy Study

Twenty-first Century is the era of rapid development of computer and Internet technology, which also provides a more important opportunity for economic take-off and the prosperity of the financial industry, so that the service has also changed its way and scope. Information technology has been widely used in various fields, domestic and foreign financial industry using information technology to create a more efficient and efficient service platform, also makes the electronic banking business has been further rapid development. However in the paper bank to network bank into the key stage, internationalization of large commercial banks have entered the Chinese, virtually increased the electronic banking competition, how to strengthen the development of electronic banking, how to better means of using the electronic banking to this strategy has become to the primary task of China’s commercial banks.At this stage, with the rapid popularization of the Internet, electronic banking as a new type of bank financial trading platform, the rapid development and expansion of its business is amazing, and achieved remarkable achievements. However, under the background of the trend of network, mobile, not only requires the response of electronic banking to market demand fast enough, but also requires electronic banks to grasp the requirements of the customer. Therefore, the development of China’s electronic banking is still faced with the inevitable problem. Below on the basis of the analysis of features of electronic bank. Analysis of China’s electronic banking development present situation and the existing problems, and puts forward active countermeasures should be adopted in the development of electronic banking in our country in view of the problems faced in the development of electronic banking in China:Bank of China was established in 1912, has been a hundred years of history, its position in the industry is also high. Ningxia Branch of Bank of China business development in Ningxia range rapidly and widely, under the background of information age Ningxia Branch of Bank of China also vigorously promote the electronic banking business. However, commercial bank’s electronic banking business, the purpose is to to to Internet technology to create a more convenient and efficient customer service mode, in order to formation and other bank’s competitive advantage. At present there are many problems to hinder the development of Bank of China Ningxia Branch of the electronic banking business, the author try to, make some exploration and research in the development of electronic banking, Bank of China branch in Ningxia electronic banking currently in service facilities, customer structure and competitive environment existing problem analysis, and puts forward corresponding improvement strategies.