The Research On The Personal Financial Business In Chinese Commercial Banks

According to the sustainable development of socio-economy, the income of residents increase rapidly in our country. The investment and wealth management needs of residents also increase, which provide a great opportunity for development of domestic commercial bank personal financial business. Nowadays, personal financial business entered a fast development stage. Domestic commercial bank take the personal financial business as an important mean to exploring the market, increasing profits and enhancing competitiveness. Although personal financial business has gain some achievements, the size of issuing improve constantly and the species of products become variety.But the complex internal risks of personal financial business can not be ignored, and the risk management ability of domestic commercial bank has to be improve. Domestic commercial bank need to enhance the ability of risk distinguish and management, which is signification to the improvement of whole risk management and core competitiveness.This paper take a stand of commercial bank, explain the notion and theoretical foundation of personal finance business at first, then analyze the development history, present situation, features and trends of domestic commercial bank personal financial business. This paper focuses on potential risks of domestic commercial bank personal financial business, which include market risk, operation risk, law risk, reputation risk, credit risk and liquidity risk, it also card the existing system of personal financial business risk management. At last, based on the reference of foreign advanced experience and domestic situation, it make several recommendations to improve the risk management system of domestic commercial bank personal financial business.