Research On Transformation Strategy Of Retail Banking Business Of CITIC Bank

Following the continuous acceleration of the internationalization of capital market, more and more pressure comes up. From the Central Committee of the Communist Party "in 12th Five-Year" plan, since the fast development of economy, the interest rate market reform, banks are faced with hitherto unknown pressure of competition. Recently, China’s economy is growing and the national income level is still rising. The simple bank deposit and loan business has been unable to meet the needs of people. Investment, financing and other consulting services attract more customers. Traditional banks to spread as the main source of profit business model has been unable to adapt to the development of modern society, the retail banking transformation of the road is imperative. CITIC Bank has been the spirit of customer centric business philosophy. In order to better adapt to social development, to build a comprehensive financial services Bank, the study of CITIC Bank retail banking business strategy is of great significance.Taking CITIC Bank as an example, this paper analyzes the necessity and feasibility of the transformation of China CITIC Bank retail banking business from the perspective macroscopic and microscopic sides of the theory of commercial bank. According to CITIC Bank Retail business development facing the opportunities, challenges, advantages, weaknesses, CITIC Bank provides the perfect product system, strengthened the customer management, optimization of outlets, the professional retail team and perfecting internal control improvement strategies. This is conducive to the smooth realization of the transformation of retail.