Research On The Construction Of Rural Fayment Service Environment In The City Of Laiwu

Three Rural Issues concerning agriculture, countryside and farmers has always been a focus of the party and government. The effective services and functional support of rural finance is necessary to do a good job in "Three Rural Issues" and to build a new socialist countryside. The rural pay system of financial services is the basis and guarantee of rural financial services. After years of work, China has developed an efficient, convenient and safe payment service system, which plays an important role in speeding up social capital turnover, and promoting economic development. But as China’s economic development is unbalanced, a large gap exists between urban and rural financial resource allocation, the current services for payment of the rural environment cannot adapt to the requirement of the new socialist countryside, and still need to be further optimized and improved.Focusing on the city of Laiwu in Shandong province, by using documentary study, questionnaire, field study, statistical method, quantitative analysis and qualitative analysis and other research methods, this paper studies the current payment service work in Laiwu. It is concluded that although the current rural payment service in Laiwu aims to realize’four totals’("total banking and financial institutions to participate in the rural payment", "total coverage of financial infrastructure in administrative villages", " total coverage of cash withdraw service in administrative villages ", " total coverage of mobile payment service in administrative villages "), there are still some problems. Firstly, as the input and output of banking institutions doesn’t match and the internal impetus driving is insufficient, the government should provide policy and funds support. Secondly, farmers lack the knowledge of payment tools and payment tools are not easy to use for farmers. Thirdly, payment services demands vary a lot in the countryside, there exists large contradiction between supply and demand, and payment service structure is not balanced. Fourthly, payment advertising is insufficient, which helps little for the improvement of farmers’ payment consciousness. Fifthly, farmers are not conscious of risks, and the banking institutions in rural areas lack risk management measures, so it is difficult to prevent and control the payment risks.To solve these problems, five suggestions are given. Firstly, we should establish and improve a long-term working mechanism in which "government intervenes, central bank leads, banks participate, and multiple parts interact". Secondly, we should establish a management mechanism to deal with banks compensation to improve their enthusiasm of payment services in rural area. Thirdly, improve the payment tools and make them "pleasant to farmers", and provide differentiated services for settlement of payment according to the differences between rural demands for payment services. Fourthly, establish a long-term advertising mechanism for payment service, to ensure that the payment advertisement does not go through the motions, achieve actual effect, and raise farmers’ recognition for non-cash payment tool. Fifthly, strengthen risk preventions for payment services in rural areas, discover and eliminate all kinds of risks timely. Only in this way, can we fundamentally improve payment service environment in the rural areas, broaden the farmers’ payment settlement channels, meet their increasingly diversified demands for payment settlement, reduce their cash preference and improve their productions and lives.