Study On The Management Mode Of Rural

Recent years, with the rapid growth of China’s economy, there have been qualitative changes in the economic state of rural areas. The continuous increase of the per capita disposable income of the peasantry as well as the significant improvement of living standard and self-care awareness has brought unprecedented opportunities for the development of rural pharmacy retail industry. According to the Third Plenary Session of the 18th Central Committee of the Communist Party of China, the deep comprehensive reform of basic medical units as well as the networking urban and rural basic medical care system will be conducted, which will provide new driving force to the management and development of rural pharmacies in the future.On the other hand, with the further reform of rural medical system, especially the introduction of the policy of new rural cooperative medical system and the implement of 2013 GSP certification, there have been tremendous challenges for the developments of rural pharmacies as the basic medical care system is improving including community clinic, countryside hospitals and aid stations. In the meanwhile, the single and irregular mode, insufficient professions and the slow growth rate of the development of rural pharmacies has also evoked the reflection and exploration for the pharmacies’ management mode. Several questions have been raised for answers:which is the most suitable and lively mode for today’s rural environment with new medical reform, which one will be successful and beneficial to the core competition for rural pharmacies, will the diversified management mode which has been proved to be the most advanced one worldwide root in rural areas?The particular environment of rural areas in China has made it impossible for rural pharmacies to copy other successful management mode. Essence absorption and dross discarding is necessary. And it should be considered that the actual situation in rural areas and the concrete resources and abilities of the medicine retail industry and rural pharmacies before a suitable management mode is chosen. Based on this, this article introduces the relative theory and demand of pharmacy management and performs an overall and profound research and analysis for management mode of rural pharmacies with global and developmental view. Firstly, the history and development of pharmacies in China will be introduced; the multiplex management applied by the urban pharmacies especially large-scale chain ones as well as other typical management modes will be analyzed; the development and categories of pharmacies’ management mode in developed countries will be presented, especially the ones in America, Japan, Germany and Sweden; and the inspiration for rural pharmacies will be illuminated. Secondly, the management mode and strategies of rural pharmacies will be researched according to the relevant theories of strategic analysis and marketing management. To be specific, a PEST analysis will be conducted in terms of external macro-environment of rural pharmacies, including the politic, economic, social,cultural and technological ones. And the advantages and disadvantages as well as opportunities and threatening of the management of rural pharmacies will be deeply researched using SWOT tools, in order to provide strategic basis for the future development. Based on the deep analysis, a multiplex trend and the key success factors will be illustrated. A case report of Hongkang Chain Pharmacies in Qihe County will be presented and the problems of multiplex management faced by today’s rural pharmacies will be raised. Thirdly, based on the comprehensive analysis of management mode of rural pharmacies, an optimal design of multiplex development of rural pharmacies will be clarified, including the construction of hardware, software and marketing.The aim of this article is to select an optimal management mode for rural pharmacies, and to solve the problems faced by the managers, thus to provide efficient methods for the healthy and continuous development of rural retail pharmacies. This article also provides reference value for the same industry. The research and exploration of innovative management mode and service administration is the eternal theme for development of pharmacies.