| With the development of the real estate market fast, real estate industry competition is increasingly fierce. Since2003the state has staged a series of macro-control policies, put very big pressure for real estate real estate industry. To an enterprise in the fierce market environment will have to develop a suitable for their own condition based financial strategy. The establishment of financial strategy, be helpful for enterprises to improve efficiency of capital utilization, optimize the allocation of resources, improve the value of the enterprise.In this paper, based on the life cycle of the enterprise, through quantitative analysis, case analysis, qualitative analysis of YJL of a financial strategy, through the theory combined with practice, to reconstruct the YJL of a financial strategy in the end. Hope that through this paper can promote the research in the field of financial strategy, at the same time for the healthy and long-term development of real estate industry has a certain practical significance.First, this paper describes the research background, domestic and foreign scholars for research in the field of financial strategy, and then describes the important concepts of financial strategy, on the basis of the theory through certain analysis to enterprise’s financial strategic environment, then through theory combined with the actual for enterprise financing strategy, investment strategy, the problems existing in the dividend distribution strategy put forward solutions, on the whole the financial strategy refactoring. Finally, for the implementation of the strategy of financial guarantee certain Suggestions are given.The innovation of this article is based on the theory of financial strategy, combining enterprise actual situation and theories, and based on the enterprise’s life cycle, for specific problems existing in the life cycle of enterprise financial strategic analysis, practical scheme is given, and this is the innovation of this article.In addition, the enterprise financial strategy related theory research has been very mature, but also experienced a long period of time in the exploration phase, but in our country, the enterprise financial strategy and relevant studies on the combination of the actual case of real estate industry is not common. This paper fully combines theory and practice, on the basis of existing research, to YJL real estate company as a specific case, research the company in the financial strategy and risk, the problems of the improved scheme is also given.This paper points out that the YJL real estate a company’s financial strategy mainly exist the following problems:the first is the raising of funds and its use disconnect; Secondly, the enterprise investment area of a single, is not conducive to spread risk. The third is that corporate dividend distribution system is not sound, lack of incentive.This article is based on the life cycle of the enterprise, to YJL financial strategy put forward a improved scheme, strengthen the budget management of the enterprise, make effective financing channels, improve the efficiency of the use of funds, expand the investment scope of the enterprise, to ensure the reasonable scientific dividend payment rate, and emphasized the importance of incentive for dividend distribution system. |
