Research On BT Group 's Development Strategy

As China’s economy sustained and healthy development, urbanization continues to accelerate, the real estate industry’s position in the economy has become increasingly prominent, but also to China’s real estate market has brought both opportunities, it also brings infinite challenge. In this paper, the real estate business in Jiangxi famous--BT Group as a research object, is a real estate-based, widely diversified business conglomerates. BT Group, representing some of the mature, strong well-known real estate companies, the development of strength is relatively weak, the lack of core competitiveness. Coupled with recent years, the state issued a series of macro-control measures to regulate the real estate market, to BT Group and the whole real estate market has brought some impact. For BT Group to build with Chinese characteristics to adapt to the real estate business, to enable enterprises to obtain a balanced and stable development of long-term, but also need to develop the necessary strategic planning and market-oriented thinking. To maintain a balanced and stable real estate industry, but also takes a long time to develop and perfect. BT Group’s strategic growth and managing the growth of compensation industry also illustrates the importance of improving the mechanisms within the enterprise.In this paper, strategic thinking and business management strategies for sustainable development concept for the research object, for widely used strategy, combined with the core operation of the market real estate companies, as well as the operational phase of adaptation to different real estate companies in order to establish a Most of the more complete sets to adapt the concept of corporate strategy and model. While BT Group as a research object, using PEST analysis, Porter’s five forces model and SWOT analysis, analysis of the external macro-environment for the development of BT Group, combined with the internal strengths and weaknesses and the theoretical knowledge and practical operation of the combination BT Group’s strategic model for analyzing and summarizing and refining, to establish an objective, reasonable, with BT Group’s development strategy management features to want to improve BT Group’s core competitiveness, access to rapid development in an increasingly competitive environment. And through the management of operations in real verified, the actual meaning of BT Group’s development strategy of the model to make in-depth, and corporate strategy to build a model of project selection, management quality, product positioning, customer positioning, brand building make recommendations for improving several aspects of aims for the future development of BT Group provide theoretical basis and support.