Research On Marketing Strategy Of Benxi Market In

The accumulative number of beauty parlor has accounted for 1.8 million units nationwide in China by 2014, employing 16 million and turning out 620 billion yuan RMB.As a new driving power of economic development, the beauty and health service industry is already on the government’s agenda to bolster undoubtedly. Seeing a huge profit, the industry is also facing a batch of problems like the lack of supervision authority and united criteria, the overmarketing, the quality divergence and the vicious competition.It’s an economic activities between human being and substance in the primary and secondary industries, but in the tertiary industry it’s an economic relation between humans. The technical barrier has been disappearing in the information age, especially for the service sector, which belongs to the tertiary industry. The technical barrier is no longer a dicisive factor in the service sector and parlors have to tolerate profit sharing and service quality is valued much morethan before.Now the costomer requirement is the priority for the sector and everything originates from it, including brand building, strategy orientation, marketing scheme, standard setting, skill improving. For the Chinese business runners, the idea of people oriented service is not going deep and this is still the short slab demanding further study in China. For Chinese businessmen in this sector, they need to find the right way of exploring service industry with Chinese characteristics in practice.This discourse focuses on brand promotion. In writing the article, it’s found out that the promotion measures for service industry are quite different from other industries. You can not judge a promotion scheme in terms of technical aspects and the real requests from customers is the path for promotion research, which asks for the knowledge of visible and also invisible requests. This is a business to run around human being, an economic sector between humans. The product is also humans. The product values consists of core part, surface part and the added part. As the technical gap is narrowing, the difference between the core part and surface part is diminishing and the competitive edge lies in the added part, which is actually the service provided to customers.After 30-year development, the huge market and the fierce competition are urging a breakthrough of the stereotype management, a people oriented service, accurate brand position, systematic principle in marketing, technical upgrading. Otherwise, the business is prone to be less competitive.The Kangmei Health Center in this discourse is not only a parlor for facial beauty, body beauty treatment and nourishing services, and the occupational women also can find here a pleasant place to exchange ideas on Chinese ancient civilization, child rearing, and for soul and physical relaxing. The center boasts reliable products and know-how and capable of upgrading the sub-health body conditions. The know-how in Kangmei Center originates from body cell nutriology, which upholds the concept of cell health leading to body health. Through the help of credible facilities with cutting-edge technology, the Center can help the customers realize beauty remolding and the health is maintained as well.The technical and skill advantage also need the backup of quality service. Service is valued as the key to survive and prosper and customer request is the hinge for every decision and all promotions.Membership is the basic marketing method in the Kangmei Health Center. Customer oriented management and targeted service are the core ideas. Traditional media coverage will be called for in the early promotion, then the online and public relation promotion measures will follow up. In order to win the trust and recognition of potential customers, a dimensional dissemination will be put forward. Upheld by reliable technology and considerable service to members, and with the help of media coverage, regular summit, social gathering, the Center can build up regional popularity, and also better integrate resources and deepen culture connotation. The Center is aiming to be a high-profile platform for friends making.The discourse also give a comprehensive study and analysis on the parlor sector current situation, including the actual defects manifestation and reference to promotion scheme from the successful brand. Finally, a suitable and effective brand promotion program will arise.