Research On Improving Customer Satisfaction Of Credit Card In

With the continuous development of China banking sector reform, the gradually enhancement of the four major state-owned banks’ commercial nature and the increasing number of new commercial banks, the whole commercial banks have shown an increasingly diverse pattern of competition after accessing to WTO causing more and more foreign banks entering China. In this context, customers become the bank’s most valuable asset and the most important source of Profits. Thus, a firm customer relationship is one of the bank’s strong competitive advantages. A firm customer relationship is the key to achieve long-term customer satisfaction. Therefore, how to improve the customer satisfaction becomes the focus of banks.This paper analyzes the status of credit card marketing of Chengdu Bank XX Branch, and then carries out SWOT analysis and customer satisfaction surveys of credit card business.In the end, using scientific method analyzes reliability, validity, and factor and customer satisfaction. Aiming at research results, this paper discusses the future strategy of improving credit’s customer satisfaction of Chengdu Bank XX Branch. It proposes a number of specific measures, such as strengthening human resources management, improving professional quality of employees, actively carrying out innovative products and services and reasonably planning network building in order to improve customer satisfaction and thus enhance the core competitiveness of Chengdu Bank.