Study On The Business Model Design Of Bayannaoer City 's 100Killion Business And Trade Company Limited

With several years development, China’s Men’s Clothing has become a mature industry. And with the economic development and better living standard, the consumers began to require more spiritual level, and people has changed to chase special brand of international trend. The category of Men’s Clothing was so limited before2008. However, with the permeating of "Japanese&Korean trend" and "European&American Style", people ask for more elements with fashion and trend. Bayannaoer City YI JIA YI Business Trading Limited Liability Company focuses on this point, and steps on the fashionable and casual men’s clothing industry.The paper, with the points of Industrial Organization Theory, Strategic Theory and Business Model, based on the analysis and prediction of background and future development trend of China garment industry, has taken a deep research on current situation and subsistent strategic problems of Bayannaoer City YI JIA YI Business Trading Limited Liability Company. And also, it proposed how YI JIA YI comfirms its leading status, keeps competitive superiority, and continues to improve marketing strategy.With the detailed analysis of YI JIA YI problems of macro environment, trade environment, opportunities and challenges, resources condition, ability condition, cultivation of core competence, advantages and disadvantages, etc., the Paper has designed SWOT analysis table, and get four corresponding strategic implementation schemes:SO strategy, WO strategy, ST strategy, WT strategy.Finally, the Paper designed a set of new business model for the company while confirming the strategic position, and further determines strategic priorities and implementation measures of company development.