Study On Cost Management Of FMCG Marketing Research Project

Fast moving consumer goods (FMCG) industry is related to the broad masses ofpeople daily life. China’s FMCG marketing research industry is at the start stage. Afterstudy and analysis on the existing working process of FMCG marketing research industryand the cost structure of FMCG marketing research projects, the author found someuniversal issues in cost management of current FMCG marketing research areas, whichincludes lacking of cost control, cost overrun, and so on. Therefore such problems inFMCG marketing research project cost management greatly impact the profitability ofmarketing research agencies and their future development.Aligning the reality in FMCG marketing research project and project cost managementtheory, the author raised implementation process and method for FMCG marketingresearch projects from three respects, which are cost estimation, cost budgeting and costcontrol. In the respect of cost estimation, it adopts experts estimate method, analogymethod and a method for estimating, improves the accuracy of project cost estimation. Inthe respect of budget, by allocating the total budget costs and make the cumulativebudgeted cost method, the project cost estimation results to further refine and implement,improve the project completed on time rate. In terms of cost control, to take acomprehensive cost control methods, namely, full participation, full control. Moreover,introduces the method of earned value analysis, so that project managers can quicklyrespond to project schedule and cost, timely take corresponding measures.FMCG marketing research project cost management, having a good control of projectcost, can improve project profitability. In the same condition, unit cost saved by24%, andgross margin increased by31%. FMCG marketing research project cost managementmethod expands the profit space of the enterprise, and therefore enhances the competitiveability of the enterprise.